Veblen Goods are products desired for being over-priced, and this situation is called Veblen Effect. Price itself is the element to be believed as luxury.
$1269 Makes You Wealthy contains two identical rings I made with different prices.
$1269 Makes You Wealthy contains two identical 10k white gold flower rings because flower is a general and wide-used form in both high and low end jewelry. One is priced for $634 while the over-priced one is $1269.
By intentionally making one product higher price than the other, it allows audience to believe one is better than other. With acknowledging the fact that they are the same, it questions the appropriation of consuming products only because its higher price will be able to show off the wealth and power.