Aphrodeason
What?

Dad Shoes Makes You Trendy

Dad Shoes as Trendy

What?

What?

Dad Shoes Makes You Trendy is an installation of several shoes that target on the belief of dad shoes as trend, with their increasing popularities to increase the products’ perceived values. The consumption of the products is to show off the priority in trend.


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What about?

What about?

In Dad Shoes Makes You Wealthy, one is actual Triple-S and the rest is either the original dad shoes, from Sketchers and New Balance, or the cheaper ones from the trend followers, like Zara.

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What About?

What About?

Only three of them are presented as products (Triple-S, New Balance, Sketchers) and the rest are painted white to represent the popularity of dad shoes form, with “Sold Out” signs to reinforce.

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Why?

Why?

With the comparisons among multiple shoes and acknowledging Triple-S is $845, it demolishes the value in Triple-S by making it similar to original bad-taste dad shoes. Then, it questions whether the value increased by belief of dad shoes as trend is appropriate to consume for its purpose of showing off customers’ priority in trend.

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