Aphrodeason
What?

Logo of Balenciaga Makes You Wealthy

Logo as Luxury

What?

What?

Logo of Balenciaga Makes You Wealthy focus on logos as the belief of the luxury products, with their increasing popularities to increase the products’ perceived values. The consumption of the products is to show off the wealth and power.

Eason - Logo of Balenciaga Makes You Wealthy (1).jpg
What about?

What about?

Logo of Balenciaga Makes You Wealthy contains two identical shirts that are bought from actual Balenciaga. But all the evidence of logo and brand is removed from one and nothing is done to the other. They are both priced the same as $405.

Eason - Logo of Balenciaga Makes You Wealthy (5).jpg
Why?

Why?

By removing the logo on the originals, the perceived values suddenly decrease, since the products visually become regular non-luxury products. With the comparison, it exposes that such consumption is mostly for logo, because Balenciaga is believed to be luxury. Collectively, it questions whether the intention to show off wealth with logo is appropriate in consumption.

Eason - Logo of Balenciaga Makes You Wealthy (6).jpg
Eason - Logo of Balenciaga Makes You Wealthy (4).jpg