Aphrodeason
What?

Gold Makes You Wealthy

Gold Color as Luxury

What?

What?

Gold Makes You Wealthy focus on gold color as the belief of the luxury products, with their increasing popularities to increase the products’ perceived values. The consumption of the products is to show off the wealth and power.

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What about?

What about?

Gold Makes You Wealthy contains two identical bracelets with slightly differences in color. One is bought from Celine, made of gold-plated brass. The other one is made by Eason with 10k solid yellow gold and Celine logo. The brass one is priced $438 and the gold one is $1100, but the brass one visually looks more expensive because of high-karat gold plating.

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Why

Why

Gold Makes You Wealthy questions whether the values based on the belief of gold color as luxury is appropriate for consumption when the actual material is less valuable. It also drives to whether fake show off or representation is appropriate or not.

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Making

Making

The bracelet is 3D printed and cast in 10k yellow gold with laser engraving, due the shrinkage that it is impossible to mold the original to result as same size. The bag is made out of calfskin with printed logo.

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