Aphrodeason
What?

$510 Makes Your Trendy

Price as Trendy

What?

What?

Veblen Goods are products desired for being over-priced, and this situation is called Veblen Effect. Price itself is the element to be believed as luxury.
$510 Makes You Trendy contains two identical hats I made with different prices.

What about?

What about?

In $510 Makes You Trendy, two vinyl hats are made to resemble the Chanel vinyl hats, to refer trend. But the form is a generous design and vinyl itself is paradox of high and low fashion material right now. One is priced for $255, according to the actual manufacturing cost, while the other one is overpriced for $509.

Why?

Why?

By intentionally making one product higher price than the other, it allows audience to believe one is better than other. With acknowledging the fact that they are the same, it questions the appropriation of consuming products only because its higher price will be able to show off the priority in trend.

Eason - $510 Makes You Wealthy.jpg